Communicating Effectively with Senior Clients

Overview

This course covers the elements of communicating effectively with senior clients and how to gather and address the information that is most important to seniors. The course reviews some facts about physical and mental changes in the elderly and highlights various red flags that may indicate diminished cognitive ability. It also addresses the practical side of presentation style and how to adapt an already successful approach for older clients.

Learning Objectives

Students who successfully complete this course will be able to:

  • understand the special physical, psychological, and cognitive challenges older clients face as they age
  • list the red flags that indicate a client may be suffering from cognitive impairment
  • properly frame questions and adapt presentation style to improve comprehension
  • understand how to change your office to accommodate senior clients’ needs

Designed for

All registered representatives and principals

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