Overview
Today, most people who are looking to buy or sell a home start by doing a quick online search before they ever consult with a real estate professional. For this reason, it's become critically important for real estate licensees to create a presence on social media platforms so that they can get potential customers' attention and build their online brand. This course explains the different ways to create and curate content, why it's important to establish a business website and real estate blog, and how to optimize content for search engines. The course also examines how real estate professionals can use specific social media platforms, including Twitter, Facebook, Instagram, Pinterest, Snapchat, TikTok, and LinkedIn to generate leads and promote their businesses. The course concludes by examining steps licensees can take to ensure their social media marketing posts do not violate copyright laws, advertising rules, or the NAR Code of Ethics.
Learning Objectives
Upon completion, students will be able to:
- establish social media goals for a real estate business
- explain how to curate content for blogs and newsletters
- describe strategies to boost search engine optimization
- recognize how to use social media platforms, including Facebook, LinkedIn, Instagram, Pinterest, TikTok, and Snapchat to establish a brand and promote a business
- utilize social media platforms to connect with leads
- describe how to minimize risks in your social media marketing
Designed For
Real estate licensees at all stages of their careers
Find this course for your license:
License or Certification
Regulator
Type