A career in real estate can provide many rewards including substantial income, flexible work schedules, more control over work/life, and the ability to help others. Real estate professionals must carefully plan their businesses to attain these rewards. This course will provide a blueprint for developing a workable business plan and using that plan to create a lucrative, sustainable real estate business. It is designed for real estate professionals who are just starting their business as well as those who have established businesses. It also examines some of the key areas that cause the most risk to licensees and explains how to mitigate those risks during transactions.

Upon completion of this course, students will be able to:

• explain how to leverage your personal qualities and professional talents to create a successful real estate business
  
• explain how to find your mission and craft a vision statement
  
• develop and implement a real estate business plan
  
• create an effective marketing plan and identify key marketing strategies
  
• recognize how continued professional and personal development benefits your business
  
• recognize factors that affect real estate professionals' earning power
  
• describe strategies to minimize and manage income fluctuations
  
• describe ways to create an effective sphere of influences
  
• list the different areas of risk for real estate professionals, including agency, disclosure, fair housing, advertising antitrust, the unauthorized practice of law and explain how to mitigate these risks