How do you set yourself apart from other brokerages in your area? What strategies can you use to promote and grow your business? Whether you are working as a listing agent or representing buyers, you'll need an array of creative marketing ideas to capture new leads and generate sales. This course presents a number of strategies you can use to ensure that when people want to buy or sell a home, you'll be the resource they turn to. It also explores how to ensure that your marketing and advertising follow the laws and rules designed to protect the public from false, misleading, and deceptive statements.

Upon completion, students will be able to:

• recognize key marketing strategies that licensees can use to successfully build their business
• recognize false, misleading, and deceptive statements in advertisements
• describe Texas rules related to signs on properties
• identify strategies for maximizing your social media presence
• •name the two items that must be included in every licensee advertisement in Texas
• discuss the NAR Code of Ethics requirements with regard to advertising
• describe how to ensure that advertising remains in compliance with the Fair Housing Act

Texas real estate brokers and sales persons