Cultural Competency for Real Estate Professionals


The United States is increasingly becoming a melting pot of people from around the world, from different cultures, religions, and ethnicities, and the country's demographic make-up is changing. This diversity brings opportunities for real estate professionals to grow their businesses and address changing consumer needs. To be successful, however, it's necessary to be aware of and embrace cultures that may be similar to and yet different from your own.

In this course, you'll learn critical tips and techniques about customs, cross-cultural communication, and business practices and how to avoid unintentional blunders that may insult clients or trigger discrimination lawsuits. By opening your mind to new cultural ideas and perspectives, you will be able to more effectively serve a diverse marketplace of clients.

Learning Objectives

Upon completion, students will be able to:

  • summarize the historical perspective of housing equality in the United States
  • distinguish the "buying power" and trends of diverse markets throughout the country
  • identify "global" clues in their own marketplace
  • evaluate the discriminatory effect of Limited English Proficiency (LEP)
  • describe cultural norms, preferences, and challenges
  • apply cultural and behavioral communication skills that enhance service and inclusion
  • decode cultural differences to effectively serve customers and client
  • describe facets of business protocols, including titles, punctuality, greetings, social dining, and gift giving
  • recognize roadblocks to embracing diversity and inclusion

Designed For

Real estate licensees who want to become grow their businesses for our increasingly multicultural, diverse population

Find this course for your license:

License or Certification