The U.S. is becoming more diverse, offering real estate professionals opportunities to grow by addressing changing consumer needs. Success requires embracing different cultures. This course teaches customs, cross-cultural communication, and business practices to avoid insulting clients or triggering discrimination lawsuits, helping you serve a diverse clientele effectively.

• summarize the historical perspective of housing equality in the United States
• distinguish the "buying power" and trends of diverse markets throughout the country
  
• describe cultural norms, preferences, and challenges
• apply cultural and behavioral communication skills that enhance service and inclusion
• decode cultural differences to effectively serve customers and client
  
• recognize roadblocks to embracing diversity and inclusion