Understanding Implicit Bias


We live in a rapidly changing world, and real estate licensees must ensure that their business practices serve the needs of a vibrant and diverse community. Importantly, licensees must understand how to recognize bias so they can foster business environments that promote fairness and nondiscrimination. This course helps licensees learn how to recognize biases that can lead to unfair decision-making or actions that are not in the best interest of the client. The course also teaches licensees strategies they can use to combat discrimination and to ensure their actions are actually based on accurate and complete information rather than preconceived opinions.

Learning Objectives

Upon completion students will be able to:

  • define the concepts of bias including implicit, explicit and systemic bias
  • list actionable steps you can take to recognize and challenge preconceived ideas
  • recognize the historical impact of bias in the housing industry
  • describe strategies businesses can implement to ensure consumers and clients are treated fairly and ethically
  • summarize why licensees must always follow fair housing laws and provide equal professional service to all

Designed For

Real estate licensees at all stages of their careers

Find this course for your license:

License or Certification