Valuation, Marketing, and Listings (IL)


Licensees today need to have a solid understanding of their duties when acting as a listing agent. This course provides a comprehensive overview of how to best obtain and manage listings, determine value through a comparative market analysis, negotiate offers, and determine the strongest offer for a seller. Licensees will also learn about how zoning, encumbrances, liens, deed restrictions, easements, and environmental concerns affect property value. The course also reviews agency duties to clients and customers and the important sections of a listing agreement and Residential Real Property Disclosure report.

Learning Objectives

Upon completion, students will be able to:

  • explain how a comparative market analysis analyzes pertinent market data, including comparable sales, to help sellers establish a list price for property
  • describe how market values are directly affected by various land use controls, such as zoning, environmental laws, and building codes
  • differentiate between various types of listing agreements, including exclusive right to sell, exclusive agency, and open listing
  • list the various items that must be included in a Residential Property Disclosure report
  • explain ethical duties when handling offers and during negotiations

Designed For

Licensees at any level of their career who want to learn more about listing properties, CMAs, negotiating, and ethical duties during transactions



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