Ethics and the Trust Factor


This all-video based course features two experienced insurance instructors—Doug Dohrn, Sr., and Doug Dohrn, Jr.— who present their popular trust and ethics course.  The course offers a seasoned, practical view of ethical principles and how those principles can and should be woven into an insurance producer’s practice, day-in and day-out.

The Dohrns emphasize the concept of the “ethical mindset,” which positively affects a person’s business relationships and business practices. Drawing on the teachings of Peter Drucker and Tom Wolff, the Dohrns explain how a producer’s role must, first and foremost, focus on helping consumers recognize and address their financial needs.

Learning Objectives

Upon conclusion of this course, students will be able to:

  • understand how and why those who serve as insurance producers are actually in the business of trust creation
  • employ certain best practices – through words, motions, movements, actions and deeds – to engender trust in themselves, their products, and the solutions they offer to consumers
  • use practical ideas to create a personal code of ethics

Designed For

Insurance professionals at any stage of their career

Find this course for your license:

License or Certification