The Power of Social Media Marketing

Overview

Today, most people who are looking to buy or sell a home start by doing a quick online search before they ever consult with a real estate professional. For this reason, it's become critically important for real estate licensees to create a presence on social media platforms so that they can get potential customers' attention and build their online brand. This course explains the different ways to create and curate content, why it's important to establish a business website and real estate blog, and how to optimize content for search engines. The course also examines how real estate professionals can use specific social media platforms, including Twitter, Facebook, Instagram, Pinterest, Snapchat, and LinkedIn to generate leads and promote their businesses.

Learning Objectives

Upon completion, students will be able to:

  • establish social media goals for a real estate business
  • explain how to curate content for blogs and newsletters
  • describe strategies to boost search engine optimization
  • recognize how to use social media platforms, including Facebook, LinkedIn, Instagram, Pinterest, and Snapchat, to establish a brand and  promote a business
  • utilize social media platforms to connect with leads

Designed For

Real estate licensees at all stages of their careers
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