Marketing and Advertising for the Investment Adviser Representative


The Securities and Exchange Commission (SEC) has at long last released a new Marketing Rule (Rule) which replaces the decades-old patchwork of case law, no-action letters, and an outdated rule that has governed Investment Adviser marketing since 1961. The new Rule brings RIA advertising and marketing into the 21st century, dealing with the many technological changes that marketing has experienced in those years. The Rule became effective May 4, 2021, but the SEC has allowed an 18-month, all-or-nothing transition period for firms to operate under the old or new rule. There is no transitional blending of the rules allowed. The new Rule also replaces the old solicitation rule relating to the use of paid solicitors. The new Rule is complicated and based on new definitions which control virtually everything else in the Rule.

Learning Objectives

Upon conclusion of this course, you should have a solid understanding of the:

  • new definitions which govern practices under the new Marketing Rule.
  • General Prohibitions under the new Marketing Rule
  • use of testimonials and endorsements under the new Marketing Rule
  • use of third-party ratings and rankings
  • advertising of Performance Information
  • new books and records requirements for marketing materials
  • changes to be made for Form ADV under the new Marketing Rule
  • process of transitioning from the old to the new Marketing Rule.

Designed For

This course is designed for Investment Adviser Representatives

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