• understand the importance of maintaining a strong moral code when working with clients
• understand the growing problem of financial fraud against the elderly and some of the red flags that may indicate possible abuse
• understand the distinct fiduciary duties that financial professionals owe to older clients
• identify the specific steps financial professionals can take to provide ethical service to clients and to protect themselves from potential liability
• describe the rules that apply when using senior designations and credentials
• understand the importance of creating an eldercare network to help meet clients’ needs

All registered representatives and principals