Back to the basics. Prospecting 101 gives agents the prospecting tools necessary to establish a new real estate career or kick start a stalled one. From direct mail and joining service clubs to social media and the implementation of customer relationship management (CRM) tools, Prospecting 101 offers tips and processes for a wide variety of tried and true prospecting methods

Upon conclusion of this course, the student should be able to:

• define a variety of terms associated with prospecting
• explain what it means to convert prospects to leads and how long it should take
• describe the value of prospecting at different stages in an agent's career
• discuss the benefits of referral networks and long-term prospecting
• illustrate a variety of prospecting tools, including tips and tricks for implementing them
• create your own successful, long-term prospecting plan