From yard signs to social media, licensees have many advertising options. However, this can lead to unethical or illegal practices. Understanding Alaska’s real estate laws helps ensure lawful advertising and avoid penalties. This course also covers the federal Fair Housing Act and how to create compliant ads.

• recognize the correct way to advertise brokerage offices and the requirements for using brokerage and licensee business names in advertisements
• explain why it is critically important to ensure that advertising is truthful and that accurate descriptions and photos are used
• summarize the copyright infringement problems that can arise when advertising
• describe the types of advertising that will violate the federal Fair Housing Act
• list best practices for ensuring that advertising complies with the Fair Housing Act