Financial professionals are undoubtedly familiar with the financial planning issues that older clients face: the need to maximize Social Security benefits, develop an income stream to last throughout retirement, ensure that health care costs are covered, and ultimately develop an estate plan to transfer assets to heirs in a tax-efficient manner. To ethically serve the wave of aging baby boomers, financial professionals must be prepared to address the important issue of diminished capacity. Those who understand the signs of cognitive decline and develop protocols and strategies for working with such impairment can help ensure that clients are protected during a vulnerable stage in their lives.

• demonstrate an understanding of the ethical duties that financial advisors owe to clients in general and the specific duties owed to senior clients describe the various physical, psychological, and cognitive changes individuals face as they age
• explain what financial professionals can do to help ensure client understanding of financial concepts and products
• identify the warning signs that may indicate a client is suffering from cognitive impairment
• explain how to have a conversation about cognitive impairment with one's clients
• take steps to protect themselves and their practices, and mitigate their own risks
• cite the various red flags that may indicate a person is being financially exploited or abused
• explain how advisors can protect older clients from financial abuse

Life and health insurance producers and finance professionals